Have to be honest here, I’ve never been one to pay particular attention to the different label terms on a package of chicken, or a carton of eggs. Chicken breasts, check. Large eggs, none broken, check. That was pretty much it for me.
However, following Lynn’s breast cancer, she became much more aware of the labels and by default, so did I. This education really ramped up once we committed to launching Hill Family Farm. Unfortunately, what we’ve learned is that what the USDA’s definitions allow and what we consumers think they mean, are not necessarily the same. I guess it shouldn’t be a big surprise the major food companies and grocery store chains like to take these terms and use them to make us think the food we’re buying (and in many case, paying a premium for) is healthier for us than what it really may be.
I believe an educated consumer is a better customer. So, with that in mind, here are a handful of those USDA approved terms and what they really mean: